Social Media in a Minute | Teleperformance
Social Media in a Minute

Did you know that the average attention span of an individual has dropped from 12 seconds in 2000 to eight seconds in 2018? This statistic, according to Source Global Research, has been the subject of alarm for many brands and businesses: it’s already a challenge creating and promoting a product or service; getting and maintaining the attention of individuals to turn them into customers is where the hard task really begins.

The diminishing attention span can be attributed to the wide avenues the Internet has created for information. With information coming to us in every direction, focusing takes extra work; distraction is just behind the corner. In addition, we are currently in the “age of scroll,” a result of social media letting people rely on the scroll button too much—we scroll down or up to infinity and beyond, sometimes only stopping when we see something interesting, something intriguing. We pause to read or look, and then we move on.

With all these being said, it’s clear how establishing a connection with customers nowadays can be a monumental mission for most brands and businesses. How monumental, you ask? Entrepreneur.com has recently released a chart laying out what happens in social media platforms and the rest of the Internet in a span of a minute—the chart reported that in one minute, there are 41.6 million messages being sent of Facebook and WhatsApp. 4.5 million videos are being watched on YouTube, while 1 million views are being tallied on the gaming platform Twitch. In one minute, there are 3.8 million search queries typed up on Google. 2.1 million snaps are created on Snapchat, 1 million people are logging in on Facebook, 347,222 people are scrolling on Instagram, and 87,500 people are tweeting on Twitter.

These numbers are overwhelming, and it only goes to show how companies and brands must step up and bring their A-game if they want to succeed against the rest of the Internet in the Battle for the Customer’s Attention.

Want your business to connect better to your customers through social media? Our social media solutions can be your answer. Contact Teleperformance today!


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    Jeannette Wilkerson June 4, 2019

    It really opens up your eyes, and shows you how social media has taken over people lives.