Singles’ Day Broke Records in 2017

Chinese Singles’ Day or Guanggun Jie is an entertainment festival famous among young people that celebrates the fact that they are proud of being single. The date, November 11th, (11/11), was chosen because the number “1” resembles an individual that is alone.

What makes Singles’ Day exceptional is that it has become an extraordinarily important day for consumer sales, larger than Black Friday, Cyber Monday and Amazon Prime Day together. A holiday for yourself, that is Double Eleven. This year, Singles’ Day was bigger than ever, with Chinese consumers breaking all-time records by spending a total of $25 billion across  e-commerce platforms. We looked at what happened during this year’s event.

Nearly 66 percent of all online sales came across Tmall™. Alibaba™ set a world record for payment transactions, with its mobile wallet app Alipay processing 256,000 payment transactions per second, in 2017. And though the holiday was primarily focused on Chinese companies, others from outside of China also found success. Amazon™, for example, sold $612 million worth of goods during the holiday. And Russian consumers also took advantage of the event, coming in as the top purchasers outside of the Chinese market.

Perhaps most significantly, this year, 91 percent of transactions were made on mobile devices.

Single´s day is over, with outstanding results again. However, this year we saw some different behavior from consumers. It’s not only people in China who are buying. Consumers outside China also want to get the big discounts on 11/11, as well.  To learn more about what happened on Singles’ Day, check out our new infographic:

Singles' Day 2017


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