Black Friday 2017 | Teleperformance
Black Friday 2017

Black Friday is an informal name for the day following Thanksgiving Day in the United States the fourth Thursday of November, which has been regarded as the beginning of the country’s Christmas shopping season since 1952. But now Black Friday has grown. In the United States, and now, elsewhere around the world, Black Friday has come to symbolize one of the biggest sales days of the year. Consumers can find amazing deals on the hottest products. Our e-Performance team examined what happened on social media during this year’s Black Friday.

When it comes to holiday shopping, shoppers now overwhelmingly choose digital. 42% of Black Friday orders were placed on a smartphone, and the foot traffic to physical retail stores was down 1.6%. Consumers may have already changed their behavior, but what are they looking for on social media? Big discounts for mobile phones, game consoles, make up.

Companies like Amazon™, Walmart™, and Target™ used their best lines to attract customers. And of course consumers spent much of their time looking for the products they wanted, including mobile phones from Apple™ and Samsung™ and game consoles like Xbox™ and PS4™.

Clearly, Black Friday is an opportunity for brands to show off their latest merchandise. These companies are selling their products through offers on social media channels that no one can miss. To learn more about what happened on Black Friday, check out our new infographic:

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