Teleperformance has long valued gender equity. And at Teleperformance in Brazil, we find an outstanding example of the importance of creating a culture of gender inclusion. More than sixty percent of the entire workforce at TP in Brazil are women, while women hold 53 percent of leadership positions. According to the Director of HR at Teleperformance in Brazil, Simone Nunes, this has been a natural process, made possible because the company values competence. Rather than resulting from stringent policies that facilitated this high percentage of women in the workplace and leadership roles, this status came from a forward-looking mentality that puts professional competence first.
According to Simone Nunes, the key to having an inclusive environment is to
have balance. “When we have a balanced management with men and women, we have a
better chance of success.”
Being a great place for women to work means understanding and respecting each
professional and each individual. For example, understanding that parents have
to be present in the lives of their children, especially when they are sick,
can be a problem at other companies. However, not at Teleperformance in Brazil—where
women are supported and respected for who they are and what they do.
has seen companies with “old-fashioned” thoughts where preconceptions
and gender stereotypes were rampant. Her advice to other companies is:
“Open your mind. It is absurd to evaluate someone by their gender, or by
their sexual orientation, or their religion. This is something so outdated.
Companies need to realize that they need the best professionals for the job.”
Her advice is that diversity should be viewed as an asset, not a burden. Where there is diversity, there are more ideas, more debate, and greater information exchange to help the company grow.
do not have to change people; we have to change people’s minds,” Simone says.
And while the market has evolved a lot in this matter of diversity, for many
companies, there is still a long way to go.
However, she believes that if companies embrace this “mental model”
of change which puts professional competence at the forefront and eliminates
gender stereotypes, they too can succeed like Teleperformance in Brazil has: in
creating a gender-inclusive workplace.