As China continues its drive towards becoming a global economic powerhouse, it comes as no surprise how the country’s consumers have maximized their spending power over the years. Consumer consumption in China has risen steadily, with a projected $2 trillion in new consumption by the year 2021. With this massive expansion, China creates a lot of opportunities for customer-oriented companies—and this is why it is important to prioritize exceptional customer service in order to stand out from the competition.
The Teleperformance CX Lab continues to provide beneficial data that can help businesses know their market, their consumers, and key areas of improvement. In this white paper, we highlight how China fared in this year’s Global CX Survey, detailing Chinese consumers’ perceptions and attitudes towards brands and sectors, their preferences, and the ways they choose to interact with customer service. This year’s survey gathered responses from 14,821 respondents in China. As in previous years, Chinese consumers present unique preferences when it comes to customer service. Respondents to the Teleperformance Customer Experience Global Survey in China have shown increased levels of satisfaction when it comes to customer service. However, the Global Survey also shows that significant improvement is possible in terms of the effort required for most consumers to resolve their issues through customer service.
The right information can truly lead to the right results. Learn more about the factors that drive customer behavior in China to differentiate your business from the rest.
To download our latest white paper on China, please click the link: