The digital age has truly shaped the modern consumer—today,
consumers choose to be equipped with information, which can be obtained
conveniently with a tap of a finger or a click of a button. The modern consumer
also demands convenience, personalization, and the need be connected with the
people around them, and the environment they are in.
In the world of automobiles, connectivity has come a long way. Connected cars, originating in 1996, are vehicles that can access the Internet to connect to a local area network, allowing them to connect with other devices, networks, other vehicles, and services. Connected vehicle technology has brought a lot of benefits and has created a positive impact in road safety. According to the US Department of Transportation’s Connected Vehicle Program, connected cars can improve safety, mobility, and system efficiency while reducing negative environmental impacts. In addition, connected vehicle technology can also provide real-time and real-world data to help with transport system operations.
The connected car service market, according to McKinsey and Co., is estimated to hit 1.5 trillion USD by 2030. Developing technologies, such as the recent growth in 5G networks, have prompted an even greater push for connected cars. Automobile software has evolved as well, now having the ability to offer vast features and services that greatly affect road safety, mobility, navigation, and even in-vehicle entertainment.
Today, a car is more than a “thing that runs on four
wheels.” Cars now serve as an extension of our smartphones and our lifestyles,
a machine fine-tuned by technology to take us where we need and want to go. As carmakers,
consumers, and drivers move closer towards the future, the automotive industry is
driving on a path of endless possibilities, powered by the promise of
connectivity—its full potential just waiting to be tapped, ready to take the
entire driving experience to fifth gear.
Teleperformance can help your business go places in the automotive sector. Contact us today to learn more about our services!